Our Profile
A 100% independent, 100% Spanish-owned cargo General Sales Agent — built by industry professionals, for airlines and freight forwarders.
Born from decades of cargo experience
CRS Airlines Representatives was created in 1994 by the former cargo staff of VARIG Brazilian Airlines at Barcelona airport, who had closed their activities there in November 1993. That long business experience and sales knowledge let the team carry on as an independent Cargo GSSA from day one.
The company is 100% independent — not controlled by any international group — and 100% Spanish, owned equally by its founders Jordi Pique and Toni Beato.
With business offices in Madrid, Barcelona, Bilbao, Valencia, Lisbon and Porto, and sales activity throughout Spain, Portugal and the Latam region, CRS is the partner of choice for international airlines seeking cost-effective cargo representation in the Iberian Peninsula.
What sets us apart
Our clients recognise our professionalism, expertise and commitment — the attributes that have made CRS a competitive operation from the outset.
Local market knowledge
Deep knowledge of local market conditions and excellent rapport with exporters, freight forwarders and cargo terminal operators.
Experienced staff
Professional sales staff with decades of freight experience — more than 200 combined years of airfreight knowledge.
Flexibility
A flexible attitude towards every customer request, always looking to improve our service levels.
Sales & marketing reach
Face-to-face sales calls, brand promotion, electronic and phone marketing, and web promotion for every airline we represent.
1,000+ agents online
More than 1,000 registered agents use our online platform for rates, schedules, AWB stock and bookings.
CASS reporting
Fast, flexible statistics built on IATA CASS sales data — by market, region, weight break or top city.
Code of Conduct
As well as complying with all applicable laws and regulations, we apply this Code of Conduct to make the right decisions in everything we do.
We always
- Promote the principal’s identity first in all advertising
- Run regular, proactive marketing activities
- Make the principal’s product information available to the widest audience
- Work to increase the principal’s market share, rate and yield
- Deal politely and efficiently with every sales enquiry
- Check that received cargo matches its declared contents and weight
- Cooperate with the principal’s service providers and other offices
- Resolve claims and disputes fairly and efficiently
- Provide timely, accurate revenue reports and remit funds promptly
- Report market intelligence that helps the principal compete
We never
- Sell a principal’s services under any other identity
- Sell outside our allocated territory without prior authority
- Accept cargo that should be booked through another station without agreement
- Act in a way that harms another station or representative
- Accept cargo from companies whose credit hasn’t been vetted (except cash customers)
- Behave in any way that could damage a principal’s reputation